Introduction. We at the Taunton Holiday Inn owned and operated by WEILSI ENTERPRISES, INC. recognize the importance of protecting the privacy of individual-specific (personally identifiable) information collected about the guests, visitors and prospective guests ("Customers"). Examples of individual-specific information ("Information") are described in the Section, “Individual Specific Information” We have adopted this Customer Privacy Policy to guide how we and affiliates, utilize Information about our Customers. This Policy will evolve and change as we continue to study privacy issues.

Application

Purpose

Security

The Internet

Cookies

Information We Collect

Reservations

Email

Sweepstakes/Contests

Direct Mail/Outbound Telemarketing

Research/Survey

Individual Specific Information

What We Won’t Do with Customer Information

What We Will Do With Customer Information

Compliance with Law

Correction

Downloading

Policy Changes

Application. This policy applies to residents of the United States and the Taunton Holiday Inn located in the United States only. We do not accept the jurisdiction of any other laws over our activities in the United States. This policy also applies only to our guests, prospective guests and visitors to the consumer web site.

Purpose. Our purpose in establishing this policy is to balance our legitimate business interests in collecting and using Information with our Customers' reasonable expectations of privacy. Our intent is to bring you offers and discounts that we believe are relevant to your interests. We believe that our Customers benefit from promotional activity based on Customer Information employed to market goods and services offered by and through our Taunton Holiday Inn business units.

Security. Taunton Holiday Inn collects Information only in a manner deemed reasonably necessary to serve our legitimate business purposes and comply with our legal obligations.

We safeguard our Customers’ personally identifiable information by using industry standard practices. Although “guaranteed security” does not exist either on or off the Internet, we make commercially reasonable efforts to make our collection of such Information consistent with all applicable laws and regulations.

Currently, our websites utilize a variety of different security measures designed to protect personally identifiable information from unauthorized access by users both inside and outside Taunton Holiday Inn, including the use of 128-bit encryption based on a Class 3 Digital Certificate issued by GeoTrust. This allows for utilization of Secure Sockets Layer, which is a method for encrypting data. This protects confidential information - such as credit card numbers, online forms, and financial data - from loss, misuse, interception and hacking.

We take all commercially reasonable efforts to create and maintain "fire walls" and other appropriate safeguards to ensure that to the extent Taunton Holiday Inn controls the Information, the Information is used only as authorized by Taunton Holiday Inn and consistent with this Policy, and that the Information is not improperly altered or destroyed. Our privacy protection practices help us to maintain accurate, timely, complete and relevant information for our business purposes. Our communication system, software and database practices have been designed to aid us in supporting authenticity, integrity and confidentiality. Although we use commercially reasonable efforts to maintain data security when data is transmitted through third party communication service providers, we do not warrant the security of data during such transmission.

Third party websites that are accessed through links, banners and other means of electronic connection on our web sites have separate privacy and data collection practices, and security measures. We have no control over these third party web sites and no responsibility or liability for the practices, policies and security measures implemented by third parties on their websites. These third party web sites have content, advertising, banners, links, sponsors, partners and connections over which we have no control and no responsibility. We encourage you to contact these third parties to ask questions about their terms of use, privacy practices, policies and security measures before disclosing personal information on linked web sites. We do not endorse or approve the content, terms of use, privacy policy, advertising or sponsors of any linked web site.

The Internet. On our web sites do not collect personally identifiable information from Customers unless they provide it to us voluntarily and knowingly. When you reserve a room with us we will capture information such as name, address, telephone number, email address, and credit card number to process your reservation. The primary purpose of capturing the email address is to send a reservation confirmation to the reserving guest. However, Customers can sign up to receive email offers from us and select third party partners. If you have asked to be put on our mailing lists, we may contact you via e-mail from time to time. You will always be provided with a way to opt-out of future e-mailings.

Like many other Internet sites, we automatically collect certain non-personal information regarding our Customers, such as software client information (for example, IP addresses, browser versions and operating systems) and aggregate information (for example, number of pages accessed) in order to analyze Web traffic and usage trends, and to enable us to tailor content and services to provide a better fit to our Customers’ needs. Information of this nature does not pertain to your specific identity and is not associated with your personal information.

Our web sites have hyperlinks that connect the Customer to other websites, some of which are not affiliated with or controlled by Taunton Holiday Inn. Once you leave our websites, each new website you visit may have its own privacy policy and terms of use. Your interaction with these sites will not be governed by this policy or the terms of use of our web sites.

Cookies. We may place a "cookie" on your web browser. A cookie is a very small text file that is sent to a Customer’s browser from a web server and stored on the Customer’s computer hard drive. It assigns the computer a unique identifier. The cookie stores information on your hard drive so we can communicate with you more efficiently, respond to you based on prior sessions at which you provided information about you or your preferences to us and understand what you prefer to view on our web sites. We do not use cookies to store passwords or credit card information. Cookies do not tell us your individual identity unless you have chosen to provide it to us.

Your browser should be set to allow you to be notified when a cookie is to be placed on your browser, decline the cookie or delete cookies that have been placed on your browser. Some functions of our web sites may not work or may work slowly if a cookie is refused.

Our web site may use third party service providers to serve and host our advertisements. These third parties may place cookies on your computer if you click on the advertising.

The third party cookies are used to track whether the site was accessed from the advertisement. The cookies generated from the advertisements do not contain personally identifiable information. We do not control these cookies and they may not follow the rules we have set for our own cookies.

We and our third party web server also use invisible pixels, sometimes called web beacons, on our web site to count how many people visit certain web pages. Information collected from invisible pixels is used and reported in the aggregate without the use of a Customer’s personally identifiable information.This information may be used to improve marketing programs and content and to target our Internet advertisements on our site and other web sites.

The Information We Collect. We collect and store Customers' names, addresses, and other basic Information that is solicited provide requested hotel services and for billing purposes. State laws in many states require the hotel operator to collect and retain this information and make it available to law enforcement officers. Credit card numbers used for payment or guarantee are automatically encrypted so that they cannot be easily accessed. We do not collect Social Security or driver's license numbers from Customers.

Reservations. When a Customer calls our reservation centers or contacts us via the Internet, fax or other means about hotel reservations, we need certain information such as name, address, telephone number and email address to respond to the inquiry and to make the reservation. This information is sent to the hotel where the reservation is also recorded. A credit card number is necessary to guarantee the reservation past a certain time. Holiday Inn Taunton will charge the credit card account of a Customer who fails to arrive and fails to cancel the reservation in a timely manner. Holiday Inn Taunton may impose other conditions on the reservation such as minimum length of stay, advance deposit and other terms of the contract. A Customer should always ask for and record a confirmation number when making, changing or canceling a reservation. Information collected as part of the reservation process is used as this Policy describes whether or not the Customer actually utilizes the hotel reservation. The Holiday Inn Taunton may, but is under no obligation to, contact Customers with reservations to inform them about changes in the status of the hotel for which the reservations are made and may suggest alternative accommodations.

Email. Holiday Inn Taunton will ask Customers to submit their email address to provide relevant information such as reservation confirmations and special offers. The primary purpose of capturing email addresses is to send reservation confirmations to our guests. However, Customers can also sign up to receive email offers from the Holiday Inn Taunton newsletter and third party partners. Customers will always have the ability to opt-out of future newsletter email communications.

It is our intent to only send email communication to Customers who have consented to receive email from the Holiday Inn Taunton or our carefully selected third party partners. These communications will relate to Holiday Inn Taunton offers and/or the promotions of select, reputable third parties whom we have a marketing relationship because they offer products and/or services that may be of interest to you. At any time a Customer may opt-out of receiving email communications by following the directions posted in every email communication.

We currently use a third party email newsletter service provider to send emails. This service provider is prohibited from using our Customer’s email address for any purpose other than to send Holiday Inn Taunton related email.

SWEEPSTAKES / CONTESTS:

Occasionally Holiday Inn Taunton may run sweepstakes and contests. We use Information provided for hotel reservations or ask Customers who participate or enter to provide contact information (like an email address). If a Customer participates in a sweepstakes or contest, his/her contact information may be used to reach him/her about the sweepstakes or contest, and for other promotional, marketing and business purposes.

DIRECT MAIL / OUTBOUND TELEMARKETING:

Customers who supply us with Information may receive periodic mailings or phone calls from us with information on new products and services or upcoming special offers/events. They may also receive mailings/calls from third parties we select whom we believe offer potentially valuable goods or services.

RESEARCH/SURVEY SOLICITATIONS
From time to time we may perform research (online and offline) via surveys. All survey responses are voluntary, and the information collected will only be used for research and reporting purposes, to help us to better serve Customers by learning more about their needs. We may contact a Customer to inquire or survey about the guest experience at the Holiday Inn Taunton visited and the prospect of future stays or the improvements needed to attract additional business from the Customer. The survey responses may also be used to determine the effectiveness of our websites, various types of communications, advertising campaigns, and/or promotional activities.

If a Customer participates in a survey, the information given by the Customer will be used along with that of other study participants. Holiday Inn Taunton may share anonymous individual and aggregate data for research and analysis purposes.

Participation in surveys is voluntary.

Individual Specific Information Individual-specific or personally identifiable information is any information or data about a Customer that in itself, or as part of a unique combination of information, specifically recognizes the Customer by a unique identifier or descriptor. Examples of individual-specific include name, address, telephone number, email address, employment status, credit card type and number, and other financial information.

What We Won't Do With Customer Information. The Taunton Holiday Inn will not:

1. Sell or rent Information to parties outside the Taunton Holiday Inn, or allow Taunton Holiday Inn affiliates to sell or rent the Information to parties outside the Taunton Holiday Inn;

2. Use the Customer Information we collect and store to make decisions about granting or extending consumer credit unless the Customer submits a separate credit application and authorizes us to use or disclose this information;

3. Act as a consumer reporting agency, or furnish information about any Customer's credit worthiness, credit standing, credit capacity, character, general reputation, personal characteristics or mode of living to any consumer reporting agency;

4. Maintain any Information about any Customer on billing, collection or payment disputes with any Taunton Holiday Inn affiliate;

What We Will Do With Customer Information: The Taunton Holiday Inn will:

1. Use Customer Information to solicit additional hotel stays at the same hotel and other locations, and to offer goods and services we believe may be of interest to Customers on behalf of ourselves or under joint marketing arrangements with other non-hotel Taunton Holiday Inn businesses, affiliates;

2. Include information about Customers gathered from other sources we believe to be reliable to identify our Customers more thoroughly and update Information we store and provide to third parties when the information changes, such as changes of address or new credit card expiration dates;

5. Create and use aggregate Customer data that is not personally identifiable to understand more about the common traits and interests of our Customers;

6. Use Customer Information to enforce a contract with us or any Terms of Use of our web sites, or provide access or disclosures that we believe in good faith are required to comply with applicable law (See Compliance with Law in this Policy);

7. Provide information on corporate credit card usage to the corporate card holder Customer directly or through third parties;

8. Transfer Customer Information to the party that acquires the business or assets to which the information relates.

Compliance with Laws. We may be obligated to disclose Information about you to a law enforcement agency or by a court order, or under the discovery process in litigation and prosecutions. We may provide Information to assist and enforce a contact you may have breached. We may also disclose information voluntarily to cooperate with law enforcement agencies in matters of national security. We may ask certain questions in the reservation booking process to comply with certain laws if you reside outside the United States or meet certain other criteria established by law or executive order.

Correction. We make repeated efforts to verify the accuracy of Information and to correct and update our database from Information available to us. In the event a Customer believes that such Information held by Taunton Holiday Inn is inaccurate or outdated, Taunton Holiday Inn, upon notification and sufficient time for verification, will take all reasonable steps to correct any inaccuracy or update outdated information of which we are made aware.

Downloading. Please feel free to download or copy this Policy.

Policy Changes. We may change or terminate this Policy at any time without prior notice. We will post any Policy changes to our web site to notify you of these changes and provide you with the ability to opt out of any new, unanticipated uses of Information not previously disclosed in the Policy. The Policy in effect at the time of each visit to the Holiday Inn Taunton web site applies to that visit. Please check our Policy each time you visit our web site if you are concerned about how your Information will be used.

(revised December 2003)